Exco level, commercially focused, marketer with over 25 years experience of strategic marketing development and performance based implementation across a wide range of industries. Building bottom line growth by integrating product and sales into a single matrix, and achieving increased leads, conversions and sales through data driven metrics and KPI’s. Chartered Marketer Status with CIM.
20 years experience in managing and building the reputation and presence of Brands, products and services across various channels. Strong story teller, creating engaging content whilst developing strategic relationships with partners and stakeholders. Full utilisation of new digital PR tools in order to generate positive PR on Press Wires and to generate measurement away from just AVE and SOV.
Specialist in delivering performance based campaigns, developing both organic SEO and PPC. Google Certified across all Ad tools. Linkedin & Facebook Certified. Specialist in differentiating between intent and fan based campaigns through use of UTM personalised journey messaging. Retain high value analytics through Dark Advertising and Native Ad campaigns. Lowest CPA whilst retaining highest OPM.
Talented Creative with over 30 years experience in ATL/BTL/OOH/Digital building omni channel, personalised product campaigns whilst continuoulsy building brands through ATL. Award winning events conceptualisation and delivery for exhibitions, launches and private events.
Passionate about the creation, management and conversion of leads into real sales. Developed core Salesforce and Hubspot CRM tools, Sales Funnels, and database linking through custom API’s in order to align real data. Generate daily insight through dashboards. Full management of sales teams through integration of bespoke Scorecards. 10 years as a Salesforce Power User.
Extensive forecasting, budgetary control and revenue management experience for media and product budgets in excess of GBP 20,000,000. ROI & ROAS driven campaigns, Capex start-up, Opex media and agency management. Skilled at delivering similar returns against % of turnover based on variable sales.