South Africa’s premier Motor Show, FCA secured prime position of over 500sqm of dedicated space, showcasing the full range of FCA products set amongst an Italian Piazza.
In addition, we offered test drives of the performance based vehicles generating over 800 track based test drives over a 2 day period, generated from a one month pre-event ATL and digital campaign – giving us over 3,000 pre-qualified leads. The event was also utilised as a journalist test drive platform. Our stand attracted over 65,000 visitors, and won the Best in Show Award.